Byron Allen says his $100 million investment in The Weather Channel is paying off with its viral Immersed Mixed Reality graphics
The media mogul purchased The Weather Channel earlier this year for $300 million, aiming to upgrade its technology. This week, the Weather Channel went viral showing off its realistic-looking simulation of Hurricane Florence flooding. ALSO: Weather Channel defends reporter who went viral in Hurricane Florence "so dramatic" clip.
- The Weather Channel's new owner orders The World’s Funniest Weather
- Los Angeles sues The Weather Channel, accusing its app of covertly mining user data
- The Weather Channel is presenting video game-like simulations of Hurricane Florence's potential severity
- Byron Allen acquires the Weather Channel in $300-million deal