How Netflix tries to prevent its original shows from getting lost in its avalanche of content
“These myths that the competition puts out there, and the media fuels, are absurd," says Netflix's vice president of product Todd Yellin. He says Netflix shows get more viewership than if they existed on another platform. Nevertheless, Netflix is investing $2 billion a year to promote its new series. Yellin also points to Netflix's fabled recommendation engine that brings viewers to new content. "We are able to unlock audiences for titles that you wouldn’t expect," he says. "That argument applies as much to a big Shonda (Rhimes) or Ryan (Murphy) show as it applies to an indie film or documentary we’re also putting up on the service.”
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