Why traditional TV is in trouble: The Top 9 network shows have a median age in the 50s
The median age of The Good Doctor and The Big Bang Theory viewers is in their late 50s, while Roseanne, This Is Us and Will & Grace have a median viewership in the early 50s. "The hottest shows on TV networks — which command the highest ad prices — are attracting older viewers, which is a challenge for brands that want to reach millennials and teens," says The New York Times. "For instance, this season’s top-rated show, the revival of Roseanne, has a median viewer age of 52.9 years. The network show with the lowest median age is Riverdale on the CW, at 37.2."
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