In defense of MSNBC rebranding as MS NOW / Dept. Q renewed / Smoke hid big finale twist from Apple

PLUS: ChatGPT is so bad at grasping The Sopranos that it fabricates storylines.

In defense of MSNBC rebranding as MS NOW: "It’s not perfect. It’s not thrilling. But it’s… smart"
"Media rebrands usually stink. Quibi. Tronc. Syfy," says Colby Hall. "The graveyard is crowded with na…