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Posted Friday 5/25/18 at 10:33AM EDT
Morgan Freeman pulled from Visa ads following sexual harassment allegations
“We are aware of the allegations that have been made against Mr. Freeman," Visa said in a statement in reaction to CNN's report on Freeman's alleged sexual harassment. "At this point, Visa will be suspending our marketing in which the actor is featured.”
Posted Wednesday 5/16/18 at 5:46PM EDT
CNN to cut down on commercials during Jake Tapper's shows
The Lead with Jake Tapper and State of the Union will both see a reduction in ad time.
Posted Friday 5/11/18 at 6:52PM EDT
Fox is mulling one-minute ad breaks
Fox is looking to deploy ad breaks consisting of just two 30-second ads across Fox, FX and National Geographic. The special ad breaks would be available at a premium price for advertisers.
Posted Monday 5/07/18 at 10:00PM EDT
NBC boss wants to shrink the first commercial break on each show to just one minute
NBC Entertainment chairman Bob Greenblatt explains: "Shorter commercials and shorter pods are going to be better. We have to charge more to the advertiser for that, but it's going to be better for us and better for them in the long run."
Posted Friday 5/04/18 at 1:46AM EDT
Fox is still considering ideas to cut down on commercials
Fox has been telling ad buyers that Sunday may see a 40% reduction in ads, according to Variety, which adds: "Fox still expects to offer a night with a reduced advertising schedule, according to executives and media buyers familiar with the plans, but it may be on a different night of the week. Fox is also discussing a concept called a 'Fox Block,' or a long form commercial that might run before or after a Fox show and could last up to six minutes."
Posted Monday 4/30/18 at 6:42AM EDT
YouTube to sell advertisers on viewers who watch on their TV sets
YouTube is trying to get traditional TV ad revenue by capitalizing on viewers who watch YouTube and YouTube TV on their TV screens.
Posted Friday 4/06/18 at 2:28PM EDT
Netflix is reportedly offering $300 million to buy a Los Angeles billboard company
The purchase of Regency Outdoor Advertising could help Netflix save money and give the streaming service and its shows and movies and even higher profile in the world's entertainment capital. ALSO: Why this proposed acquisition makes no economic sense.
Posted Thursday 4/05/18 at 12:48AM EDT
Atlanta's next episode will be shown without commercials
Thursday's 41-minute episode of Atlanta Robbin' Season, titled "Teddy Perkins," will air uninterrupted. "Why? We’re not exactly sure — but it certainly is on brand with the show’s surreal nature," reports Deadline.
Posted Thursday 4/05/18 at 12:48AM EDT
Check out Meghan Markle's Tostitos commercial
The Suits star and future Royal filmed the chip ad in 2009, two years before joining the USA series.
Posted Tuesday 4/03/18 at 6:29PM EDT
The Masters reportedly ban "Dilly Dilly"
The Bud Light catchphrase is one of handful of sayings that can get people thrown out of this year's Masters golf tournament. The reported ban prompted a response from Bud Light, which said: "Your king hath received word that the guards of the Green Jacket plan to escort any patron who dare utter Dilly Dilly off yon premises ... So I have instructed my royal tailors to make 1,000 Dilly Dilly shirts that shall be delivered to Georgia in time for the festivities."
Posted Monday 4/02/18 at 9:00PM EDT
Fox News says Laura Ingraham will return next Monday after losing advertisers in Parkland teen controversy
"We cannot and will not allow voices to be censored by agenda-driven intimidation efforts," Fox News co-president Jack Abernethy said as The Ingraham Angle host takes this week off following the backlash and advertiser boycott over her tweet mocking Parkland teenager David Hogg. "We look forward to having Laura Ingraham back hosting her program next Monday when she returns from spring vacation with her children." ALSO: Ingraham lost five of her Top 20 advertisers last week.
Posted Friday 3/30/18 at 2:11PM EDT
Roseanne revival is officially renewed for Season 2
A pickup for a second season (11th overall) is a no-brainer. But as The Hollywood Reporter notes, ABC will get to charge even higher rates for commercials following the record-breaking ratings. Roseanne was already commanding $175,000 per 30-second ad, a rate that is sure to soar. "We’re thrilled that America has welcomed the Conner family back into their homes," said ABC Entertainment president Channing Dungey in a statement. "The show is as fresh and relevant today as it was when it left the air 21 years ago. We can’t wait to see what the Roseanne team has in store for next year."
Posted Thursday 3/29/18 at 2:13PM EDT
After threats of an advertiser boycott, Laura Ingraham apologizes for taunting a Parkland shooting survivor
The Fox News host tweeted "David Hogg Rejected By Four Colleges To Which He Applied and whines about it" after Hogg revealed he was rejected by four University of California schools. Hogg later responded by urging his followers to boycott her advertisers. On Thursday, Ingraham tweeted: “On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland." ALSO: Some advertisers began pulling ads from The Ingraham Angle.
Posted Wednesday 3/28/18 at 9:54PM EDT
Study: TV ad spending declined by $1 billion in 2017, dropping 1.5%
The research firm eMarketer predicts the decline will continue in 2018 and 2019 after TV ad spending grew in 2014, 2015 and 2016.
Posted Wednesday 3/28/18 at 9:44AM EDT
Heineken pulls ad after it's called "racist" by Chance the Rapper
Heineken says "we missed the mark" in promoting that "sometimes lighter is better" in its Heineken Light commercial.