AdvertisingLatest News and Opinion
Posted Friday 1/18/19 at 2:14PM EST
Chance the Rapper and the Backstreet Boys team for a Doritos Super Bowl ad
"Looks like Chance is ready to bring that Backstreet heat," tweeted the Backstreet Boys Twitter account in a tease of their commercial.
Posted Thursday 1/17/19 at 6:19PM EST
Chevrolet pulls "Most Reliable" ad after objections from Toyota, Ford and Honda
Although Chevrolet is standing by the ad featuring "real people," it has opted to pull the ad after complaints from its competitors.
Posted Wednesday 1/16/19 at 2:04PM EST
Mr. Peanut to make his Super Bowl commercial debut
The Planters "spokes-character" has been around for more than a century. Yet it will make its first appearance in a Super Bowl ad next month.
Posted Tuesday 1/15/19 at 4:41PM EST
Skittles skipping the Super Bowl, announces Skittles Commercial: The Broadway Musical instead
Source: The Takeout
The "Taste the Rainbow" candy is taking advantage of Super Bowl Sunday without paying out big bucks for a commercial by staging a musical on the same day as the big game.
Posted Tuesday 1/15/19 at 11:52AM EST
Gillette will keep airing new ad targeting "toxic masculinity" despite backlash
Some men are threatening to boycott Gillette over its #MeToo-themed ad and short film. Yet a Gillette brand director said in a statement to the Wall Street Journal: "We recognize it’s sparking a lot of passionate dialogue — at the same time, it’s getting people to stop and think about what it means to be our best selves, which is the point of the spot.”
Posted Wednesday 1/09/19 at 9:32PM EST
Carlos Sánchez, a TV commercial icon as Juan Valdez, dies at 83
Source: The New York Times
The Colombian-born Sánchez was the second actor to play the role in TV commercials for Juan Valdez coffee. For four decades, starting in 1969, he became one of the most recognizable pitchmen in the world. “I presented the image of the Colombian coffee grower, an honest man, hard-working, traditional,” Sánchez told The New York Times in 2001. “Juan Valdez would get up early, pick coffee, and what happened in time is the character became mythologized.”
Posted Wednesday 12/19/18 at 1:28PM EST
Macaulay Culkin reprises his Home Alone role for a Google Home ad
Source: ET Canada
Check out Kevin McCallister as an adult who's pushing 40.
Posted Tuesday 12/18/18 at 1:33PM EST
Tucker Carlson loses at least 11 advertisers after saying immigration makes the United States "dirtier"
Source: The Hollywood Reporter
The Fox News host said on his show Monday night he is "not intimated" by the backlash to his comments from last week. Companies that have pulled commercials from Tucker Carlson Tonight include Jaguar Land Rover, Ancestery.com and SmileDirectClub.
Posted Sunday 12/16/18 at 3:05AM EST
Conan O'Brien returns to NBC, appearing in a TeamCoco ad during SNL
Next month will mark the 9th anniversary of Conan's controversial exit from NBC's The Tonight Show. January will also mark the release of Conan's entire 25-year late-night archive online, which was promoted in his TeamCoco ad during Saturday Night Live. Conan previously served as a writer on SNL years before Lorne Michaels tapped him to succeed David Letterman as host of Late Night. NBC's former longtime head of late-night programming Rick Ludwin, who oversaw Conan's show, tweeted: "Good to see a #TeamCoco @ConanOBrien commercial spot in #SNL just now."
Posted Tuesday 12/11/18 at 3:31PM EST
ABC is seeking $2 million to $30 million per 30-second ad during the Oscars
The 91st Academy Awards may lack a host, but ABC is still expecting advertisers to pay big bucks for commercials. Last year, ABC's Oscars and red-carpet coverage generated $128 million.
Posted Wednesday 12/05/18 at 1:45PM EST
Hulu and AT&T to try "pause-vertising" -- advertising while a TV show is paused
"Imagine an ad for soda or beer that comes on the screen just as you decide to stop the action during a run of an episode of Black-ish on Hulu to go to the kitchen for a snack, or a pitch for toilet paper that begins to move in the moments before you choose to halt the video stream for a bathroom break," reports Brian Steinberg. "And yet, there’s no guarantee viewers will welcome 'pause-vertising' any more than they do the current crop of 30-second pitches."
Posted Saturday 12/01/18 at 12:30AM EST
NBC and Fox helping lead the way in reducing commercial ad loads with short commercial "pods"
The short pods offer a short commercial interruption so viewers won't tune out. “We created these very specific acknowledgements that we’ll be back in 60 seconds,” says NBCUniversal’s Josh Feldman, executive vice president of network partnerships. “Everybody has 60 seconds to spare. Advertising still works, that’s the beauty of what we’re doing here. We’re just creating a platform where if we say this is only 60 seconds long people, will be still leaning forward because they don’t mind giving a minute to a ‘prime pod.'”
Posted Tuesday 11/27/18 at 1:19PM EST
NBC Universal has a "bold plan" to get more money out of reruns by selling targeted ads
"NBCU plans in early 2019 to unveil a new offering that places commercials in reruns, movies and syndicated programs containing segments that align with the mission or topic of the ads," repots Brian Steinberg. "Is an advertiser looking for wedding scenes? NBCUniversal will be able to tap into a digital compendium of information about coming broadcasts that can identify marriage scenarios with positive sentiments (and shun those that might be less desirable, such as a wedding in which tragedy occurs) – and give advertisers a chance to place their commercial next to the program segment which contains it."
Posted Friday 11/09/18 at 10:34PM EST
People's Choice Awards will have ads blended into the show when it makes its E! debut after 43 years on CBS
Sunday's People's Choice Awards will be the first-ever not to air on CBS. NBC Universal is embracing E!'s new awards show by weaving in ads throughout the ceremony. As Variety explains, "Subaru will be active during scenes shot from the awards-show red carpet. EBay will sponsor shots of what’s happening backstage. T-Mobile will sponsor a musical performance by Rita Ora, which will be live-streamed on Snapchat. E! talent will be wearing jewelry pieces from Zales. And TV watches are likely to note the use of a new ad format – NBCU dubs it 'picture in picture' – that puts an ad on the screen without completely breaking away from the program."
Posted Monday 11/05/18 at 1:37PM EST
NBC and Fox News pull Trump campaign's "racist" caravan ad
NBC received plenty of backlash for airing the much publicized Trump campaign ad during last night's highly rated Sunday Night Football game, including from Will & Grace star Debra Messing, who tweeted "I am ashamed that my network aired this disgusting racist ad." On Saturday, CNN tweeted that "this ad is racist." "After further review we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible," NBC said in a statement. Fox News also decided to pull the ad. "Upon further review, Fox News pulled the ad yesterday and it will not appear on either Fox News Channel or Fox Business Network," Fox News said in a statement. When reporters asked Trump about the ad, the president responded: “I don’t know about it. I mean, you’re telling me something I don’t know about. We have a lot of ads, and they certainly are effective, based on the numbers that we’re seeing.” When asked if it was offensive, he said: “A lot of things are offensive. Your questions are offensive a lot of times.”