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Posted Wednesday 7/11/18 at 1:35PM EDT
Papa John's stock dips after founder and former pitchman allegedly used the N-word
John Schnatter, who until last year was featured in Papa John's commercials, reportedly dropped the N-word during a sensitivity training conference call. “Colonel Sanders called blacks n-----s,” and never faced a backlash, Schnatter said, according to Forbes. Following the report, Papa John's stock tumbled by as much as 6% on Wednesday.
Posted Friday 7/06/18 at 3:07PM EDT
Smart TVs can monitor every second of anything you watch on your TV set
Smart TVs can also be used to track what you watch on your devices. The New York Times looked at one popular TV tracking service, Samba TV, which "essentially pays" brands like Sony, TCL, Sharp and Philips to include its software on their Smart TVs. "Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV," reports The Times' Sapna Maheshwari. "Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched. The big draw for advertisers — which have included Citi and JetBlue in the past, and now Expedia — is that Samba TV can also identify other devices in the home that share the TV’s internet connection." Samba TV, she points out, doesn't directly sell its data. "Instead," she adds, "advertisers can pay the company to direct ads to other gadgets in a home after their TV commercials play, or one from a rival airs. Advertisers can also add to their websites a tag from Samba TV that allows them to determine if people visit after watching one of their commercials."
Posted Wednesday 6/27/18 at 9:42PM EDT
Budweiser and Burger King resurrect the iconic "Whassup?" commercial
Burger King and Budweiser have released a new "Whassup!" ad to celebrate their alliance. The two companies describe their partnership as "the perfect summer pairing inspired by America." Budweiser originally ran the "Whassup?" ads from 1999 to 2002.
Posted Wednesday 6/27/18 at 1:16PM EDT
Republican National Committee releases an "Unhinged" ad featuring Michelle Wolf, Samantha Bee, Bill Maher and Kathy Griffin
The RNC-produced commercial, titled "The Left In 2018: Unhinged" aims to take advantage of the liberal comedians' various controversies, with "narration" from Bernie Sanders (taken from 2016 presidential campaign speeches)..
Posted Wednesday 6/27/18 at 2:32AM EDT
Actress sues Bayer for replacing her in an ad with a bobblehead that looks like her
Phoebe Jonas, known as "The Phillips Lady," says in her lawsuit that former employer Bayer didn't renew her contract in March and started showing ads with a Bobblehead that "looks identical" to her. She is seeking $500,000 in damages.
Posted Monday 6/25/18 at 6:21AM EDT
Netflix airs "Strong Black Lead" commercial during BET Awards, two days after firing its PR chief for using the N-word
The commercial that ran during the BET Awards, featuring prominent black Netflix stars and creators from Spike Lee to Ava DuVernay to Laverne Cox, had been in the works for months before head of public relations Jonathan Friedland was fired on Friday after multiple uses of the N-word during meetings. According to The Hollywood Reporter, "the commercial had been conceived months ago by the company’s Strong Black Lead Team, a cross-functional group of employees spearheaded by black executives at Netflix. The spot was inspired by the legendary 1958 photo 'A Great Day in Harlem,' which featured prominent jazz musicians of the time."
Posted Monday 6/18/18 at 7:41AM EDT
Fox plans to show inspirational videos during ad breaks in hopes of keeping viewers engaged
Fox is set to unveil a new "Unbreakables: Stories that Heal" initiative that will also be featured on cable networks like FX and Nat Geo. These sponsored videos will tell stories about people who've overcome adversity. "These tales won’t take part over the course of 22 episodes, but will instead show up during advertising time, and Fox hopes to get marketers to sponsor them," says Variety's Brian Steinberg. "Pharamaceutical companies, sports advertisers, insurance marketers and wellness firms are viewed as potential candidates that might consider attaching their names to vignettes of various lengths about people triumphing over cancer, the loss of a limb, or even blindness."
Posted Friday 6/01/18 at 9:43AM EDT
Samantha Bee said last night while being honored by the Television Academy: "Our piece attracted controversy of the worst kind"
The Full Frontal host skipped the red carpet last night in Hollywood as her show was one of several being honored by the TV Academy for advancing social change. “You know, the thing is our show is steeped in passion,” Bee said. “Every week I strive to show the world as I see it, unfiltered. Sometimes I should probably have a filter. I accept that. I take it seriously when I get it right and I do take responsibility when I get it wrong.” She added: "We spent the day wrestling with the repercussions of one bad word, when we all should have spent the day incensed that as a nation we are wrenching children from their parents and treating people legally seeking asylum as criminals. If we are OK with that then really, who are we?" ALSO: Bee can't afford to lose any more sponsors -- her ratings are down 34% in the 18-49 demo and 47% in the 18-34 demo.
Posted Friday 5/25/18 at 10:33AM EDT
Morgan Freeman pulled from Visa ads following sexual harassment allegations
“We are aware of the allegations that have been made against Mr. Freeman," Visa said in a statement in reaction to CNN's report on Freeman's alleged sexual harassment. "At this point, Visa will be suspending our marketing in which the actor is featured.”
Posted Wednesday 5/16/18 at 5:46PM EDT
CNN to cut down on commercials during Jake Tapper's shows
The Lead with Jake Tapper and State of the Union will both see a reduction in ad time.
Posted Friday 5/11/18 at 6:52PM EDT
Fox is mulling one-minute ad breaks
Fox is looking to deploy ad breaks consisting of just two 30-second ads across Fox, FX and National Geographic. The special ad breaks would be available at a premium price for advertisers.
Posted Monday 5/07/18 at 10:00PM EDT
NBC boss wants to shrink the first commercial break on each show to just one minute
NBC Entertainment chairman Bob Greenblatt explains: "Shorter commercials and shorter pods are going to be better. We have to charge more to the advertiser for that, but it's going to be better for us and better for them in the long run."
Posted Friday 5/04/18 at 1:46AM EDT
Fox is still considering ideas to cut down on commercials
Fox has been telling ad buyers that Sunday may see a 40% reduction in ads, according to Variety, which adds: "Fox still expects to offer a night with a reduced advertising schedule, according to executives and media buyers familiar with the plans, but it may be on a different night of the week. Fox is also discussing a concept called a 'Fox Block,' or a long form commercial that might run before or after a Fox show and could last up to six minutes."
Posted Monday 4/30/18 at 6:42AM EDT
YouTube to sell advertisers on viewers who watch on their TV sets
YouTube is trying to get traditional TV ad revenue by capitalizing on viewers who watch YouTube and YouTube TV on their TV screens.
Posted Friday 4/06/18 at 2:28PM EDT
Netflix is reportedly offering $300 million to buy a Los Angeles billboard company
The purchase of Regency Outdoor Advertising could help Netflix save money and give the streaming service and its shows and movies and even higher profile in the world's entertainment capital. ALSO: Why this proposed acquisition makes no economic sense.