AdvertisingLatest News and Opinion
Posted Tuesday 9/18/18 at 10:47PM EDT
Emmys ad featuring Anthony Bourdain didn't go over well with some viewers
The late Parts Unknown host appeared in an ad for Scotch maker Balvenie an hour after he was shown in the Emmys' In Memoriam segment. "Super don’t agree with @BalvenieUS using Anthony Bourdain to sell more whiskey," wrote one Twitter user."Really bad choice. Almost unethical."
Posted Monday 9/17/18 at 7:37AM EDT
Hulu to launch a star-studded "Don't Get Hulu" ad campaign during the Emmys
Source: Ad Week
Sofia Vergara and Joe Manganiello and many other celebrities will urge you not to get Hulu in the 60-second ad that will kick off the streaming service's "Better Ruins Everything" marketing campaign.
Posted Tuesday 9/11/18 at 9:05PM EDT
Study: Netflix would lose nearly a quarter of its subscribers if it added advertising
A study by Hub Entertainment Research found that 23% of 1,612 U.S. TV viewers surveyed would drop their Netflix subscription if it came with ads.
Posted Thursday 9/06/18 at 1:41AM EDT
Nike's Colin Kaepernick ad will air during sporting events this weekend, in addition to the NFL's season opener on Thursday
Source: The New York Times
A 90-second version of the ad will be shown during NBC's NFL season kickoff on Thursday night, NBC confirmed. The Kaepernick ad will also be shown during the U.S. Open, Major League Baseball games and college football games over the next week. Before the ad was released, President Trump went after Nike Wednesday morning for its "Just Do It" ad campaign with Kaepernick. "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts," Trump tweeted. "I wonder if they had any idea that it would be this way?”
Posted Wednesday 9/05/18 at 3:54PM EDT
Nike to air Colin Kaepernick's "Just Do It" ad during the NFL's season opener Thursday on NBC
Kaepernick, who is suing the NFL for collusion to keep him out of the league, is being featured as part of Nike's 30th anniversary of its "Just Do It" campaign. The NFL, a longtime partner of Nike's, responded on Tuesday to Kaepernick becoming the face of Nike's campaign, saying: "The social justice issues that Colin and other professional athletes have raised deserve our attention and action." While Kaepernick appearing in a commercial during an NFL game may seem awkward, ESPN's Darren Rovell points out that it's actually to the league's advantage. "Of course the NFL is going to let Nike air the Kaepernick ad on the game tomorrow on NBC," Rovell tweeted. "While the business partner relationship is awkward, Nike has taken so much pressure off the league."
Posted Monday 8/20/18 at 2:41PM EDT
Ted Danson and Laverne Cox team for a Smirnoff Vodka campaign
The Good Place and Orange Is the New Black stars are among several new celebrities who have signed on to promote Smirnoff Vodka. They join Queer Eye's Jonathan Van Ness and Splitting Up Together's Jenna Fischer.
Posted Monday 8/20/18 at 7:59AM EDT
Netflix denies its new video promotions between episodes are commercials
The streaming service insists the promos it is testing can be easily skipped. "We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," Netflix said in a statement. "It is important to note that a member is able to skip a video preview at anytime if they are not interested."
Posted Monday 8/06/18 at 2:50PM EDT
Seinfeld's Jason Alexander is the new KFC Colonel Sanders
Source: Fox News
Watch Alexander as the "Sitcom Colonel."
Posted Saturday 8/04/18 at 4:52PM EDT
Game of Thrones' The Mountain is KFC's newest colonel
Watch Hafthor Julius Bjornsson break the world record for pulling a giant container of fried chicken.
Posted Saturday 7/28/18 at 12:28AM EDT
Hulu rejected a Planned Parrenthood abortion rights ad during The Handmaid's Tale
The streaming service has run Planned Parenthood ads as recently as last month, but it rejected the abortion-themed ad as being too political. According to Variety, "Planned Parenthood was eager to use the dystopian Hulu series, which depicts a world in which fertile women are forced to become child-bearing servants, to make a point about the pending Supreme Court nomination of Brett Kavanaugh and the effect it could have on a woman’s right to choose an abortion."
Posted Wednesday 7/11/18 at 1:35PM EDT
Papa John's stock dips after founder and former pitchman allegedly used the N-word
John Schnatter, who until last year was featured in Papa John's commercials, reportedly dropped the N-word during a sensitivity training conference call. “Colonel Sanders called blacks n-----s,” and never faced a backlash, Schnatter said, according to Forbes. Following the report, Papa John's stock tumbled by as much as 6% on Wednesday.
Posted Friday 7/06/18 at 3:07PM EDT
Smart TVs can monitor every second of anything you watch on your TV set
Source: The New York Times
Smart TVs can also be used to track what you watch on your devices. The New York Times looked at one popular TV tracking service, Samba TV, which "essentially pays" brands like Sony, TCL, Sharp and Philips to include its software on their Smart TVs. "Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV," reports The Times' Sapna Maheshwari. "Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched. The big draw for advertisers — which have included Citi and JetBlue in the past, and now Expedia — is that Samba TV can also identify other devices in the home that share the TV’s internet connection." Samba TV, she points out, doesn't directly sell its data. "Instead," she adds, "advertisers can pay the company to direct ads to other gadgets in a home after their TV commercials play, or one from a rival airs. Advertisers can also add to their websites a tag from Samba TV that allows them to determine if people visit after watching one of their commercials."
Posted Wednesday 6/27/18 at 9:42PM EDT
Budweiser and Burger King resurrect the iconic "Whassup?" commercial
Source: The Today Show
Burger King and Budweiser have released a new "Whassup!" ad to celebrate their alliance. The two companies describe their partnership as "the perfect summer pairing inspired by America." Budweiser originally ran the "Whassup?" ads from 1999 to 2002.
Posted Wednesday 6/27/18 at 1:16PM EDT
Republican National Committee releases an "Unhinged" ad featuring Michelle Wolf, Samantha Bee, Bill Maher and Kathy Griffin
The RNC-produced commercial, titled "The Left In 2018: Unhinged" aims to take advantage of the liberal comedians' various controversies, with "narration" from Bernie Sanders (taken from 2016 presidential campaign speeches)..
Posted Wednesday 6/27/18 at 2:32AM EDT
Actress sues Bayer for replacing her in an ad with a bobblehead that looks like her
Source: New York Post
Phoebe Jonas, known as "The Phillips Lady," says in her lawsuit that former employer Bayer didn't renew her contract in March and started showing ads with a Bobblehead that "looks identical" to her. She is seeking $500,000 in damages.