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Posted Wednesday 12/05/18 at 1:45PM EST
Hulu and AT&T to try "pause-vertising" -- advertising while a TV show is paused
"Imagine an ad for soda or beer that comes on the screen just as you decide to stop the action during a run of an episode of Black-ish on Hulu to go to the kitchen for a snack, or a pitch for toilet paper that begins to move in the moments before you choose to halt the video stream for a bathroom break," reports Brian Steinberg. "And yet, there’s no guarantee viewers will welcome 'pause-vertising' any more than they do the current crop of 30-second pitches."
Posted Tuesday 10/16/18 at 1:39PM EDT
Hulu plans more less-expensive, stripped-down live TV bundles
One option would feature a live TV bundle stripped of all entertainment cable channels to cut down on costs.
Posted Thursday 3/29/18 at 2:13PM EDT
The CW is finally coming to a streaming service, joining Hulu Live
Hulu and The CW announced their partnership in August, but it took seven months to add CW to Hulu's live streaming service.