Martin Luther King Jr.Latest News and Opinion
Posted Monday 3/12/18 at 5:49PM EDT
NBC News sets a two-hour Martin Luther King Jr. primetime documentary special
Hope & Fury: MLK, The Movement and The Media airs on NBC on March 24 and MSNBC on March 25, drawing parallels between the social media strategy used by today's protesters and Civil Rights movement efforts. The documentary is one of a flurry of specials that will mark the April 4 50th anniversary of King's assassination.
Posted Thursday 3/08/18 at 1:41AM EST
Paramount Network's documentary I Am MLK Jr. will be shown on the 50th anniversary of Martin Luther King Jr.'s assassination
Watch the trailer for the April 4 documentary, featuring interviews with Jesse Jackson, Nick Cannon, Van Jones, John Lewis and Al Sharpton.
Posted Wednesday 2/07/18 at 9:09PM EST
Drunk History praises Star Trek’s Nichelle Nichols as the woman who “literally integrated space”
Last night’s “Game Changers” episode had Raven-Symoné as Nichols meeting Jaleel White as Martin Luther King Jr., who told her: “I’m Martin Luther King. I have no chill.”
Posted Tuesday 2/06/18 at 2:36AM EST
Ram’s controversial Martin Luther King Jr. Super Bowl ad may have been an attempt at “brand trolling”
The ad may have been deliberately made to provoke outrage. As Bloomberg notes, the advertising generated more than $7 million in publicity despite the mostly negative commentary. “To think for a second that they didn’t know it was going to be controversial would be crazy,” University of Detroit marketing professor Michael Bernacchi tells Bloomberg. “They didn’t just willy-nilly put this out there.”
Posted Monday 2/05/18 at 8:51AM EST
Ram Trucks was widely criticized for its Martin Luther King Jr. ad, but the company got clearance from Dr. King’s estate
The commercial using a sermon Dr. King delivered 50 years ago Sunday was swiftly criticized by The King Center and Dr. King’s daughter Bernice King. But The King Center, started by Coretta Scott King, is a different entity from King’s estate. Ram Trucks said it “worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals,” a rep for the company told Slate. “Estate representatives were a very important part of the creative process.” Indeed, Eric D. Tidwell, the managing director of Intellectual Properties Management, the licenser of the estate, tells The New York Times: “Once the final creative was presented for approval, it was reviewed to ensure it met our standard integrity clearances,. We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others."