MillennialsLatest News and Opinion
Posted Monday 2/12/18 at 8:22PM EST
Viceland appears to have failed its mission to capture millennial viewers
The Vice Media cable channel that replaced History's H2 has attracted only about 106,000 viewers, which is up from is predecessor, but puts it in line with cable channels like Smithsonian Channel and Great American Country.
Posted Friday 1/12/18 at 5:54AM EST
British millennials who have recently been exposed to Friends are shocked at how problematic it is
Netflix only began showing Friends reruns late last year in the U.K. And some millennial viewers are feeling “uncomfortable” with storylines that are “transphobic,” “homophobic," “sexist,” and even "racist," according to The Independent. “There's also the controversial relationship between Monica and her father's best friend who's 20 years older than her,” writes Ilana Kaplan, “but it was perceived as even more uncomfortable in the wake of the Harvey Weinstein scandal and #MeToo stories.”
Posted Friday 1/05/18 at 11:08PM EST
Did millennials kill the hangout sitcom?
Shows like Friends and Cheers are hard to recreate nowadays because younger viewers are too distracted by technology.
Posted Wednesday 11/01/17 at 3:54AM EDT
TV is still the best way for advertisers to reach millennials, study finds
A study by the Video Advertising Bureau found that younger people still spend more time watching broadcast and cable TV compared to viewing content on Netflix, YouTube and other internet destinations.